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Lim Soon Hock






Mr Lim Soon Hock


Founder and Managing Director
Plan-B ICAG Pte Ltd


Mr Lim Soon Hock has more than 30 years of experience as a board member, CEO, technopreneur and private investor, across various highly competitive industries in a global environment.


He is best known as the former Vice President and Managing Director of Compaq Computer Asia Pacific, for taking the company to US$1 billion from under US$30m – in just seven short years -- in what was arguably the most difficult market in the world then.


Mr Lim is currently the Founder and Managing Director of PLAN-B ICAG Pte Ltd, a boutique corporate advisory firm, which he set up in 1996. Post Compaq, he has been involved in taking companies public, M&As and consulting for several global MNCs and promising SMEs.


He continues to sit on the boards of several government agencies, public listed and private companies, as well as not-for-profit organisations.


Mr Lim spent more than 25 years in public service and community service in various appointments and chairmanships on a voluntary basis. He is a Justice of the Peace, a Volunteer Mediator with the State Courts and is a Member on the Singapore Mediation Centre's Panel of Family Mediators and Associate Mediators Panel. 


He has been a member of the panel of judges for various business plan’s competitions, for example Start-Up Singapore, Singapore Prestige Brand Award, SMU’s Master of Innovation Programme’s Final Capstone Presentations, SiTF Awards 2016 and Raffles Business Symposium, to name a few.


Mr Lim is also on the mentorship panels of the Institute of Chartered Accountants England & Wales, Singapore Business Federation, DBS BusinessClass and SMU’s Final Capstone Project Presentations.


He received numerous awards in recognition of his work and public service. These include the 2016 Outstanding Volunteer ( Open Category ) Award from the State Courts, as a Mediator; 2014 National Day Public Service Star; 2009 National Day Public Service Medal; 2012 President’s Award for Volunteerism from National Volunteerism and Philanthropy Centre; 2010 IES-IEEE Joint Medal of Excellence Award; 2010 Honorary Fellow of ASEAN Federation of Engineering Organisations; 2009 NUS Distinguished Alumni Service Award and 1992 NUS Distinguished Engineering Alumni Award.  


Mr Lim is the author of 3 books in the Vantage Views series, which is a Collection of his Thoughts on Contemporary Issues. All the proceeds, amounting to close to a $1m, from the sale of the 3 books were donated to charities.



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